TARANA | Wordmark Creation
Tarana is the wordmark created for a cultural publication that focuses on Indian classical and folk dance styles. It was created by combining Latin and Devanagari characters to communicate authenticity and culture.
Concept Statements/Ideas
Research
Font Exploration
Pencil/Pen Sketches
Digital Refinement
Further iteration was done with the font Yatra One, and the focus was adding grace, fluidity, and drama to the letterforms.
Process GIF
Final Wordmark
