TIRE DISCOUNTERS CO-OP EXPERIENCE
Through this co-op, I created assets for multiple promotions and campaigns. I, along with two other graphic design co-ops, worked on these campaigns from conceptualization to execution. I took on internal projects as well as B2B projects.
Road Trip Ready Campaign
For this campaign, the image, copy, and list of assets was provided, and the creative was split amongst two other co-ops and I. I made the email header, in-store TV screen, and the website deal card. The general image and text remained the same, but the larger task was reformatting across different dimensions.
Carfax Campaign
This campaign was also split between the other co-ops and I, but every single asset within this campaign used different graphics and messaging. I worked on creating a cohesive look across all assets. We went through multiple rounds of feedback in a day to end up with a collection of assets that work far all parties. I created in-store flyers, social posts, email inserts, and TV-screens, and worked on PMAX and billboard assets.
Braves Creative
The Braves creative was a special project with a short deadline. I worked directly off of the CMO's instructions, and participated in multiple feedback meetings. I formatted various logos and patterns to fit the screens in the field, and then created an in-store TV screen.
Additional Assets:
I took on the weekly promotional flyers, and was the designer in charge of updating the website deal cards. I worked directly with the website manager and marketing co-ops to communicate these changes. I also created various Google PMAX assets, both static and animated.
Real World Application:
Here are examples of the social media posts and web assets that I've designed out in the real world!
