CARRIAGE HOUSE CAR WASH CO-OP
As part of my Tire Discounters Co-op, I was the primary in-house designer for the Carriage House Car Wash sub-brand. While the deliverables were similar across all brands, the design process and assets were a bit different.
Salty Days Campaign
This was the first campaign I worked on. The Salty Days campaign highlights the Winter season when road salt can damage cars. The tagline: Salt off, Shine on, conveys the importance of regular washes to protect your vehicle. The goal of the creative was to be attention grabbing, relevant, environmentally aware, humorous, and a call to action. I created a social post, website banner, email insert, and TV screens.
Spring Clean Your Ride Campaign
The second campaign I worked on was Spring Clean Your Ride. The objective was to create a compelling marketing campaign for a car wash service that highlights the transition from winter to spring, emphasizing the need for thorough car cleaning to remove winter grime and prepare for springtime conditions. The goal of the creative was to be attention grabbing, relevant, reliable, and a call to action. I created a social post, website banner, email insert, and TV screens.
Wash Book Promotion:
This project was all about reformatting. I took the existing concept, recreated missing components, and reformatted it to fit different asset dimensions.
Miscellaneous Social Posts
I created various organic social posts that were associated with seasons, holidays, and more. These were quick tasks with short deadlines.
Real World Application:
Here are examples of the social media posts and web assets that I've designed out in the real world!
